Standard Charging is structured to align the interests of EV drivers, local businesses, and the cities they live in. Here’s the full story of how a single charger creates value for all three.
A local business pays an annual sponsorship fee. Their logo lives on the pedestal, their story lives on our map, and they receive a package of AI-powered marketing services—local SEO, content production, social media management, competitor benchmarking, and custom reporting.
No app, no account, no per-kilowatt billing. Sessions are capped at enough kilowatts to get you home from a normal day’s driving—roughly 30–45 minutes at our Level 2 chargers. The driver experience is intentionally simple: pull up, plug in, carry on.
Five percent of Standard Charging’s profits is committed, in the company’s operating agreement as A community-first charging network, to direct community infrastructure investments: road repaving, bridge maintenance, school zone safety improvements, and pedestrian crossing upgrades.
Most EV charging networks try to monetize the driver. Charge per kilowatt-hour, charge per minute, lock you into an app. We do none of those things.
We’re not a charging network. ChargePoint, EVgo, and Tesla sell electricity by the kilowatt-hour. We don’t.
We’re not an advertising company. Volta tried to make free charging work on programmatic ad sales. Shell wound the company down in 2025. We don’t sell impressions on screens. Our revenue comes from contracted annual sponsorships.
We’re not a charity. We’re a sustainable business with a stakeholder commitment built into the model. The 5% pledge is a core operating commitment, not a marketing promise.
Every Standard Charging location uses Autel MaxiCharger AC Elite Business chargers—commercial-grade Level 2 units rated to 12 kW and 50 amps, compatible with every EV sold in North America. Our pedestals are custom-wrapped: Standard Charging’s logo on the front, and the sponsor’s branding on the side and rear panels.
The road home shouldn’t run through a per-kilowatt meter—it should run through your neighborhood, past the businesses that make a place worth living in.